13 Aug Innovative new South African wine range goes Helix
Mensa, a novel wine range taking storytelling through digital innovation to the next level, has just been launched in South Africa by Overhex Wines International. Part of this brand’s quest for innovation is its use of Helix, the revolutionary cork closure by Amorim that allows you to twist open and reseal the wine by hand, keeping it perfect for the next glass.
There’s a lot of talk about Mensa – not just due to the Helix closure. Mensa is the first South African wine supported by an augmented reality app for Android and IOS. When scanned using the Mensa Wine App on your smartphone, the Mensa label comes to life as a book to reveal her full story.
Storytelling and books resonate strongly in this new wine range and are captured perfectly by the payoff line: “Live a great story.” The label features ‘everywoman’ relaxing in the signature Mensa chair surrounded by books with a glass of wine and her trusty dog looking on.
The new Mensa range comprises three beautifully crafted wines for everyday enjoyment: a refreshing Sauvignon Blanc with citrus and tropical notes, a delicious Chardonnay Pinot Noir of citrus and red berry character, and a full-bodied Cabernet Sauvignon teeming with dark chocolate and blackberries.
Mensa wines are available at Checkers stores countrywide. They can also be purchased directly from the Overhex Winery & Bistro outside Worcester at a cellar door price of R75 for the white wines and R85 for the red.
For more information about Mensa, visit www.mensawines.com. Follow MensaWine on Facebook and Instagram, and @mensa_wine on Twitter. The Mensa Wine App can be downloaded from the app store on your smartphone.