19 Sep Amorim Gets them Speaking at Cape Wine 2018
The biggest wine exhibition in the southern hemisphere, they call it. But Cape Wine 2018 is arguably the most interesting, too. Wine buyers, sommeliers and journalists flew in from all corners of the globe where hundreds of South African wine producers were waiting to introduce them to the diversity, class and quality of the country’s industry.
Held every three years, Cape Wine is organised by Wines of South Africa (Wosa), the industry body responsible for the generic international marketing of South African wines and this showcase is one of the organisation’s many successful endeavours.
Attendees to this year’s three-day event in September were exposed to wines made from traditional grape varieties such as Chenin Blanc, Pinotage and Cabernet Sauvignon as well as more daring natural wines from far-flung regions. Top producers stood next to one-man shows, everybody committed to showing the world that South African wine is dynamic, exciting and of top quality.
As a partner to the wine industry, Amorim Cork played a profound role, hosting the Amorim Speakers’ Corner. Situated in the vast hall of the Cape Town International Convention Centre, the Amorim Speakers’ Corner attracted audiences wishing to spend 30 or so minutes listening to various relevant topics. These included lectures on the growing emphasis on South African site-specific wines portraying the country’s unique parcels of terroir, talks on the changing demographics of the wine producer and wine consumer, as well as tutored tastings of Cap Classique sparkling wines and those delectable natural sweet and fortified wines the country is so famous for.
All the lectures were packed with attendees, showing that while thousands of great wines were available for tasting in the main-hall, there is a real need for information and to hear the stories behind South Africa’s fabulous vinous landscape.
“We are elated at the interest the Amorim Speakers’ Corner attracted,” says Joaquim Sá, managing director for Amorim South Africa. “As partner to the wine industry through our cork products, it was only fit that Amorim supported Wines of South Africa in presenting one of the world’s great wine events. Besides our formidable presence due to a fantastic lecture hall branded with Amorim, we felt we really added value to Cape Wine through the dynamic and informative talks that were presented under the Amorim banner. It showed that while one cannot get enough wine, the thirst for information will also always be there.
“What a privilege and honour to be part of this tremendous event.”